I found a small, relatively unknown company that offered what seems to be a semantic-based search. I’m not sure but a quick glance of their “Solutions” page and their “About Us” section led me to believe that it was the same type of technology acquired by Yahoo when they bought a UK teenager’s company for a couple of million dollars.
Professions that Benefit from the App
How Someone Might Further Monetize The App
Well, this is platform is a Service-as-a-software (SaaS) and seems to be fairly complex. If I were feeling rather dangerous, I might make a deal with the company to slice its monthly subscription (or completely get rid of it), partner with a massive number of local professionals who blog (ie real estate agents, insurance agents, pastors or whoever) and make a niche search engine that only focused on content from local professionals.
And since pretty much everywhere is local and professionals are constantly promoting themselves, I feel like this type of niche search would really hit home.
The SaaS company that I’ve been referring to is called enlyton.com .
I was blog hopping and I found a special feature within an app that could
- help small music labels find valuable talent
- let artists find top touring partners
- fill night clubs with fans (especially good for club promoters)
I will name the app later. I just want to elaborate on its use first. After logging into the app via facebook, the layout was simple: a list of artists events with dates and locations of the performance. The performances are automatically listed based on your listed location on facebook. And you can click on the performance link to determine how many people plan to go, might go and have been invited. This is key because you can gauge how popular an artist is.
However, I noticed that all the artists they listed were those that I already new. The app even automatically had me tracking (ie following) 24 artists probably based on my facebook favorites. I looked around and noticed that I was on the “recommended” shows tab instead of the “all local shows”.
That latter tab is where the gold lies. That tab is filled with a ton of artists that absolutely no one cares about. And that is a very good thing if you are a label looking for new talent who will be receptive to you if you reach out to them. Remember, Scooter Braun found Justin Bieber on Youtube…don’t sleep on these social networks.
Anyway, club promoters can find talent and potentially team up with other small labels to promote this upcoming talent. Artists can also look to other upcoming artists via this app and really grab the attention of club promoters and labels and monetize your music. The platform is really a win win for everyone involved.
Oh ya, the app is called Bandsintown ; They say they have about 5 million users actively using their platform, so that’s a pretty good sampling size to determine whether an artists is heating up or not.